See the headline. Before its written

AI-stakeholders simulate how regulators, employees, investors, and communities will react, so you can see the future before it plays out.

Run first simulation free

One misstep in stance or communication can trigger backlash. Until Now.

In a world of instant reaction, "hope" is not a strategy. A single blind spot can cost you your reputation, your stock price, or your legislative battle.

The "Reputation Blind Spot"

Your new ESG report is launched. You hoped for praise; you got a "greenwashing" backlash. The outcome was a crisis, and you never saw it coming.

The "Reputation Blind Spot"

Your new ESG report is launched. You hoped for praise; you got a "greenwashing" backlash. The outcome was a crisis, and you never saw it coming.

The "Reputation Blind Spot"

Your new ESG report is launched. You hoped for praise; you got a "greenwashing" backlash. The outcome was a crisis, and you never saw it coming.

The Internal Echo Chamber

Legal, Comms, and the CEO all signed off. But you're blind to how real employees, skeptical regulators, or activist investors will interpret the message.

The Internal Echo Chamber

Legal, Comms, and the CEO all signed off. But you're blind to how real employees, skeptical regulators, or activist investors will interpret the message.

The Internal Echo Chamber

Legal, Comms, and the CEO all signed off. But you're blind to how real employees, skeptical regulators, or activist investors will interpret the message.

The Irrelevant Data

The 8-week focus group delivers a report on a 2-day-old crisis. The data is irrelevant. You're forced to act without knowing the outcome of your response.

The Irrelevant Data

The 8-week focus group delivers a report on a 2-day-old crisis. The data is irrelevant. You're forced to act without knowing the outcome of your response.

The Irrelevant Data

The 8-week focus group delivers a report on a 2-day-old crisis. The data is irrelevant. You're forced to act without knowing the outcome of your response.

How BluePill Works

Build AI Audience

Using real-world data, qual and quant interviews, and behavioral modeling, we create AI customers that closely represent your target audience.

Build AI Audience

Using real-world data, qual and quant interviews, and behavioral modeling, we create AI customers that closely represent your target audience.

Build AI Audience

Using real-world data, qual and quant interviews, and behavioral modeling, we create AI customers that closely represent your target audience.

Test Anything

Run surveys, A/B test ads, messages, etc. or create strategy directly from persona insights.

Test Anything

Run surveys, A/B test ads, messages, etc. or create strategy directly from persona insights.

Test Anything

Run surveys, A/B test ads, messages, etc. or create strategy directly from persona insights.

Decide with Confidence

Get insights, watch how different groups react, what resonates and go-to-market with confidence.

Decide with Confidence

Get insights, watch how different groups react, what resonates and go-to-market with confidence.

Decide with Confidence

Get insights, watch how different groups react, what resonates and go-to-market with confidence.

Why teams switch to BluePill

90 % Cost Savings

Insights start at $99 per month

90 % Cost Savings

Insights start at $99 per month

90 % Cost Savings

Insights start at $99 per month

100× speed

Most insights in < 5 minutes

100× speed

Most insights in < 5 minutes

100× speed

Most insights in < 5 minutes

Unlimited scale

Run any number of tests on thousands of your customers

Unlimited scale

Run any number of tests on thousands of your customers

Unlimited scale

Run any number of tests on thousands of your customers

Decision‑grade accuracy

Validated 70 % match to live panels and rising

Decision‑grade accuracy

Validated 70 % match to live panels and rising

Decision‑grade accuracy

Validated 70 % match to live panels and rising

Run 1st Test for Free

BluePill insights matched our live panel results - in minutes and at a fraction of the cost.

— Director of Brand Management, Kettle & Fire

BluePill insights matched our live panel results - in minutes and at a fraction of the cost.

— Director of Brand Management, Kettle & Fire

BluePill insights matched our live panel results - in minutes and at a fraction of the cost.

— Director of Brand Management, Kettle & Fire

From the War Room to the Hill, Know Your Outcome

Feature

Crisis Communications

Benefit

Predict the outcome of 5 different crisis statements. Find the single message that rebuilds trust the fastest and avoids a prolonged news cycle.

Corporate Reputation & ESG

Predict the outcome of your new sustainability report. Will it be seen as "leadership," or will it be attacked as "greenwashing"?

Lobbying & Government Relations

Predict the outcome of your policy proposal. Test your talking points with an "AI Regulator" to find the framing that wins allies, not enemies.

Internal & Employee Comms

Predict the outcome of a new org chart or a tough earnings call script. Avert leaks and manage sentiment before you hit send.

Executive Comms

Predict the outcome of your CEO's new op-ed. Find the exact soundbites that build authority and avoid a "gotcha" media headline.

Flat, transparent pricing

Starter

$99 per month

Access to your generic target audience

Access to all standard use cases Surveys, Chat, Creative Tests

5 runs per month

Pay Now

Growth

$299 per month

Access to your custom built AI audience

Custom data set to build audience

Access to standard plus premium use cases

25 runs per month

Pay Now

Enterprise

Starts at $17,999

Access to your custom built AI audience

Largest custom data set to build audience

Access to all use cases, tailored workflows or use case included

Unlimited runs per month

Let’s talk

Frequently asked questions

How can BluePill help us predict backlash to an ESG report or corporate stance before we publish it?

BluePill simulates reactions from key stakeholders (public, employees, investors, regulators) so you can spot “greenwashing” or trust risks early and adjust before launch.

How can BluePill test a draft press release, speech, or headline to see how different groups will interpret it?

Upload multiple versions and BluePill runs fast message tests to show what resonates, what triggers concern, and why—across each audience type.

How can BluePill help us choose the safest and most effective response during a live reputational crisis?

BluePill can simulate several response options in minutes, giving you a likely outcome read before you go public—avoiding slow, outdated focus-group cycles.

How can BluePill support public-affairs or policy teams in shaping messages for regulators and lawmakers?

BluePill lets you test policy narratives and advocacy frames with AI stakeholder personas to see which arguments feel credible, fair, and hard to oppose.

How can BluePill show us where stakeholder opinions split (employees vs. communities vs. investors) so we can tailor comms?

Run segmented simulations to compare reactions side-by-side, then refine your messaging for each group with decision-grade speed and scale.