Blogs
Nov 20, 2025
How to Run a ‘Parallel Validation’ Study to Trust AI Insights
Nov 20, 2025
How to Run a ‘Parallel Validation’ Study to Trust AI Insights
Nov 19, 2025
Digital Twins of Your Customers: What Are AI Consumer Panels
Nov 19, 2025
Digital Twins of Your Customers: What Are AI Consumer Panels
Oct 23, 2025
Creative Pre-Testing That Pays for Itself: Using AI Personas to Pick Winning Visuals & Hooks
Oct 23, 2025
Creative Pre-Testing That Pays for Itself: Using AI Personas to Pick Winning Visuals & Hooks
Oct 16, 2025
Boost Campaign Impact with AI-Powered Message Testing
Oct 16, 2025
Boost Campaign Impact with AI-Powered Message Testing
Oct 9, 2025
Concept Testing 101: From Idea to Insight in 48 Hours
Oct 9, 2025
Concept Testing 101: From Idea to Insight in 48 Hours
Oct 9, 2025
A/B Testing vs Message Testing: Predict Winners Before You Spend
Oct 9, 2025
A/B Testing vs Message Testing: Predict Winners Before You Spend
Sep 4, 2025
Synthetic Personas for Surveys: Human-Centered Insights Faster & Cheaper
Sep 4, 2025
Synthetic Personas for Surveys: Human-Centered Insights Faster & Cheaper
Jul 28, 2025
How AI Personas Improve Message Testing Before Launch
Jul 28, 2025
How AI Personas Improve Message Testing Before Launch
Jul 28, 2025
Why Simulating Customer Reactions Can Prevent Costly GTM Errors
Jul 28, 2025
Why Simulating Customer Reactions Can Prevent Costly GTM Errors
Jul 28, 2025
What Makes AI Personas Realistic and Reliable?
Jul 28, 2025