1,000 real breakfast consumers.
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World’s first
1,000 real humans · 6 breakfast categories
1,000 real breakfast consumers. Available to talk, right now.
Surveyed, modelled, and available to talk to — right now. Run concept tests, packaging studies, and qual research against the people who actually buy these products — in minutes, not months.
Have you ever switched cereal brands? What happened?
Once, when they changed the recipe. I could tell immediately — it tasted thinner somehow.
Brand loyalist · Cereal
First use case free · No credit card required
1,000
AI Twins
6
Sub-categories
4
Use cases
Trusted by leading CPG brands
Kettle & Fire
Packaging test
The Outset
Claims testing
Immi Ramen
Concept study
Magic Spoon
Competitive intel
FlavCity
Messaging strategy
Catalina Crunch
Consumer profiles
Nature’s Path
Packaging test
NuTrail
Concept study
Purely Elizabeth
Brand positioning
Kodiak Cakes
Claims testing
Explore the marketplace
Browse consumer profiles by sub-category
WHAT YOU CAN DO
Four ways to talk to your consumers
Packaging test
Evaluate a design for shelf appeal, clarity, and brand fit.
1 design included
Concept test
Test appeal, purchase intent, and fit with your target consumer.
1 study included
Chat
Ask open-ended questions and get answers as your consumer would give them.
3 queries included
Qual / quant survey
Field a structured survey. Quantitative results in minutes.
Full survey run included
Get free access →
First use case free · No credit card required
Don’t take our word for it.
Here’s what happened when brand teams ran their first study.
We ran a packaging evaluation against the health-conscious granola segment and had directional results in under an hour. That would have taken us six weeks and $40,000 through our usual research partner. The depth of the responses was genuinely surprising — these Twins don't just answer the question, they explain their reasoning.
JM
Jordan Mills
Head of Consumer Insights
Catalina Crunch
We had a new granola bar concept we needed to test before a retailer pitch. We ran a concept test against three consumer profiles on a Friday afternoon and walked into the meeting on Monday with real consumer feedback. That's not something we could have done any other way at our stage.
SR
Sarah Regan
Co-Founder & CMO
NuTrail
I was skeptical at first — I've seen a lot of AI tools that just make things up. But when I asked the brand loyalist cereal Twin why they'd never switched brands, the response cited a specific moment when the recipe changed. That level of specificity doesn't come from a language model guessing.
AT
Alex Torres
VP of Marketing
Nature's Path
Common questions
Everything you need to know before getting started.
ABOUT THE STUDY
Are these real people or fully synthetic?
Every Twin is built from a real human survey participant — not generated from statistical models. We conducted 60-minute in-depth surveys with 1,000 US breakfast consumers and built a Twin from each one.
How accurate are the AI Twins?
How recent is the data?
ABOUT THE TWINS
Can a Twin give a wrong answer?
What's the difference between a Twin and a survey?
ABOUT THE FREE TRIAL
What's included in the free study?
Can I run the same use case twice?
How long does it take to get results?
ABOUT ACCESS AND PRICING
What happens after the free study?
Is my data kept private?