Surveyed, modelled, and available to talk to — right now. Run concept tests, packaging studies, and qual research against the people who actually buy these products — in minutes, not months.
First study free
No credit card
1,000
AI Twins
6
Categories
4
Use cases
Consumer marketplace
Pick a category. Meet the consumers.
customer segments
Clean Premium Believers
89 Twins
Disciplined Traditionalists
74 Twins
Value Protein Seekers
68 Twins
Budget Family Feeders
58 Twins
Protein Purists
56 Twins
Comfort & Nostalgia Lovers
47 Twins
Clean Premium Believers
Cereal
·
89
Twins
AI Twin
SAMPLE QUESTION
“What makes a cereal worth paying more for?”
TWIN RESPONSE
Ingredients I recognize. I'll happily pay extra for organic oats over a box of dyed sugar shapes.
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First use case free · No credit card
How it works
Protein-First Optimizer
Low-Sugar Parent
Family Breakfast Captain
1 · Pick your audience
Choose a category and the exact customer segments you want to hear from.
Packaging
Concept
Chat
Survey
Drop your pack front + competitors…
2 · Run your study
Packaging, concept, chat or survey — upload your work and set the goal.
APPEAL
76
INTENT
68
OBJECTIONS
3
3 · Get your report
In ~15 minutes: appeal, purchase intent, objections and clear recommendations.
Use cases
Packaging test
1 DESIGN INCLUDED
Evaluate a design for shelf appeal, clarity, and brand fit.
"I couldn't find the sugar amount fast enough." — Protein-Plus Optimizer · Cereal
Concept test
1 STUDY INCLUDED
Test appeal, purchase intent, and fit with your target consumer.
Tested against:
Health-conscious
Family buyers
Price-sensitive
Chat
3 QUERIES INCLUDED
Ask open-ended questions and get answers as your consumer would give them.
NEEDS · YOUR QUESTIONS (LIVE)
Qual / quant survey
FULL RUN INCLUDED
Field a structured survey. Quantitative results in minutes.
N = 400 TWINS · 11 QUESTION TYPES
Get free access →
First use case free · No credit card required
Pricing
Free
$0
Your first study, on us
✓
1 study on one of the use cases
✓
Choose one customer segment
✓
Full report
Pay-as-you-go
$10
No subscription
✓
All 4 use cases
✓
Combine multiple customer segments
✓
Pay per study via Stripe
Enterprise · best value
Let's talk
Custom twins from your customers
✓
Unlimited studies
✓
Custom-built AI audiences
✓
Dedicated strategist
Common questions
Everything you need to know before getting started.
ABOUT THE STUDY
Are these real people or fully synthetic?
Every Twin is built from a real human survey participant — not generated from statistical models. We conducted 60-minute in-depth surveys with 1,000 US breakfast consumers and built a Twin from each one.
How accurate are the AI Twins?
How recent is the data?
ABOUT THE TWINS
Can a Twin give a wrong answer?
What's the difference between a Twin and a survey?
ABOUT THE FREE TRIAL
What's included in the free study?
Can I run the same use case twice?
How long does it take to get results?
ABOUT ACCESS AND PRICING
What happens after the free study?
Is my data kept private?