Behavioral Studies puts your AI Twin panel on call. Chat with it, convene focus groups, field qual and quant studies — and get decision-ready readouts in hours, not weeks.
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Dog-owner panel · 100s of AI Twins
calibrated from real interviews · always on
LIVE
What actually triggers a switch to a new food?
TWIN PANEL
Health events lead. A vet-flagged concern (~40%), senior life-stage (~30%) and allergies (~25%) drive most switches — while ~30% of owners are habitual and only move when routine breaks.
Quant survey · full panel · segment splits
Qual study · 4 theme clusters
The problem
6–8 weeks
to field one follow-up
Recruiting, scheduling, incentives, fielding. By the time the answer arrives, the decision shipped without it.
$30K+
per study
So teams ration their questions. The ones that can’t justify a budget line simply never get asked.
Dead panels
the study ends at the readout
Every “why?” that surfaces after the final presentation becomes a new project — new sample, new timeline, new cost.
ONE PANEL · EVERY METHOD
METHOD 01 · CHAT & FOCUS GROUPS
Ask the panel anything. Get a readout, not a guess.
Type a question the way you’d ask a strategist. The panel answers with a structured readout — the short answer first, then ranked drivers with prevalence, segment splits and the verbatims behind them.
Or convene a focus group: put a stimulus in front of a chosen cut of the panel and watch reactions collide in one room — without recruiting a single person.
100s
of twins on call
minutes
to a full readout
∞
follow-ups
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Full panel · 100s of AI Twins
ask in plain language · answers in minutes
LIVE
What motivates food purchases in this category?
TWIN PANEL
Five forces, in order: health-event triggers, “real food” signals, caregiver identity, budget compromise, and vet trust. The tension: fresh-food aspiration is near-universal — but ~60% still feed kibble.
Message test · open-ended
Message A
Message B
“Caring for your pet should feel more grounding than stressful…” — the warm frame
Theme clusters · 43 respondents
Relief from “pet-parent guilt”
38%
Financial stress meets pet health
38%
Craving grounding routines
38%
Skepticism of brand motives
38%
“Hearing this just makes me let out a huge breath, because the pressure is so real right now.” — twin, budget-constrained caregiver
Method 02 · Qualitative studies
The depth of an IDI. The patience of a machine.
Field open-ended instruments against any cut of the panel. The readout doesn’t dump transcripts on you — it clusters them into named themes, quantifies each one, and keeps every verbatim attributable.
In one masked study, the readout caught that the most powerful phrase lived inside the losing message — and recommended recombining the winning tone with the losing line. That’s a strategist’s catch, not a word cloud’s.
43
respondents, chosen cut
4
named theme clusters
100%
verbatims attributable
Method 03 · Quant surveys
Test five positionings on the same people. Try that in the field.
Field full survey instruments — scaled questions interleaved with open-text probes — against the entire panel. Because the panel persists, every stimulus is judged by the same respondents: clean comparisons no human sample can give you.
The readout goes past toplines: distributions, segment × response tables, competitive mapping, and the open-text “why”
51
questions, one instrument
100s
of twins, 5 segments
any #
of stimuli, same panel
Message test · open-ended
Pos. A
Pos. B
The Devoted
+5pt
The Guardians
+7pt
The Curators
+19pt
The Settled
-5pt
The Scientists
+12pt
Full panel · the same twins saw both — no fatigue, no priming, no re-recruit
Inside a readout
Short answer
Purchase motivation is a layered system: health triggers, “real food” signals, caregiver identity, budget, and vet trust. Aspiration is fresh; behavior is kibble.
Every readout · same spine: answer → evidence → tension
The report spine
Answer first. Evidence next. Tension last.
You never open a readout to forty charts and no verdict. The finding leads, the prevalence and splits back it, and the readout closes by naming the trade-off the data can’t decide for you.
Source-traceable
Every number traces back to source
No black box. Every claim carries its base size and the twin verbatims behind it — so when someone in the room asks “says who?”, the answer is one click away.
Behavioral study · purchase drivers
Every figure traces to its source.
~40%
switched on a vet flag
full panel · measured
“The biggest turning point was when the vet flagged her skin condition.”
80%+
call their dog family
full panel · measured
Feeding is a caregiving act — guilt rises when the bowl doesn’t match the standard.
~60%
still feed kibble daily
full panel · measured
The aspiration-behavior gap is the category’s biggest open opportunity.
Why you can trust it
Twins calibrated on real people — and benchmarked against them
Your panel is built from 60-minute depth interviews with real consumers during onboarding, then benchmarked against held-out human responses before it takes a single study. The same panel also powers Concept Testing and Packaging.
accuracy at population level
individual directional match
of twins built from real interviews
What our partners are saying
“We killed a positioning debate that had run for a quarter — in one afternoon. Asked the panel, saw the segment splits, moved on.”
JM
Dana Reyes
VP Consumer Insights, Northwind
“The qual readout found the phrase our winning message was missing. It was hiding in the losing one. No agency deck ever did that for us.”
JM
Priya Shah
Brand Director, BrightLeaf
Case study · Pet nutrition
Why you can trust it
How a premium pet-food brand chose between two brand philosophies in five days.
A 51-question quant instrument across both positionings on the full panel, a 6-question qual deep-dive on tone (n=43), and same-day chat follow-ups — one panel, three methods. The winner: the “food as first medicine” frame, refined with the losing message’s strongest phrase.
brief to decision
twins · same panel
methods, one study
Common questions
Everything you need to know before getting started.
Do I need to build twins before running a behavioral study?
Yes — and it happens during onboarding. We run 60-minute depth interviews with real consumers in your category and calibrate a twin panel from them, typically within a week. After that, every study — behavioral, concept, packaging — runs on the same panel in hours to days.
How is this different from a survey panel or an online community?
Three ways: the panel never closes, so follow-ups take minutes instead of re-fielding; the same respondents see every study, so results are comparable across time; and every answer is grounded in the real interviews the twins were built from — traceable down to the verbatim.
Can I test multiple stimuli against the same people?
Yes — any number. A human sample fatigues, primes, and churns; a twin panel reacts to your fifth positioning as freshly as your first. That makes clean multi-cell comparisons routine instead of impossible.
How accurate are the twins?
Every panel is benchmarked against held-out human responses before it takes a study: 92.6% accuracy at population level and 90% individual directional match. Readouts also tag each figure as measured, modeled, or directional so you know how hard to lean on it.
What sample sizes do studies run?
Chat and quant studies typically run the full panel — 200 to 400 twins across your segments. Qual studies run focused cuts of 30–60 for depth. You choose the cut: whole panel, one segment, or a custom filter.
What does a readout actually look like?
A strategist’s narrative, not a dashboard: the short answer first, ranked drivers with prevalence, segment × response tables, themed verbatims, and a closing strategic tension. Every number carries its base size and source verbatims.
When should I chat vs. run a qual or quant study?
Chat for instant exploration and follow-ups; focus groups when you want reactions colliding in one room; qual when you need language and emotion mapped; quant when you need measurement across the panel. Most teams mix methods inside a single study.