100× faster insights at 10 % of the cost
Ask thousands of AI consumers what they think — instantly, with validated accuracy.
Run surveys, focus groups, packaging and claims tests, concept and behavioral studies on AI Twins that think and react like your consumers.
Purpose built for CPG use cases
Understand your consumers deeply from what new concept resonates to what drives purchase intent on the shelf.
Traditional research can’t keep up
6‑week turnarounds, $20K per study price tags, and fatigued panelists leave marketers guessing—and budgets bleeding.
Slow & Expensive
Traditional research is expensive and takes weeks to turn around
Not Scalable
Costs limit testing scope and research is isn't reusable
Generic Insights
Marketing strategies built on high-level data that doesn't convert
Wrong Tools
Generic AI can't simulate buyer intent with predictive precision
See our customer stories
How BluePill Works
01
Build AI Twins of Real-World Consumers
Using real-world data, qual and quant interviews, and behavioral modeling, we create AI consumers that closely represent your target audience.
02
Deploy Synthetic Shopper Panels
Get behavioral insights, test packaging and claims, evaluate multiple new concepts or test any other use case.
03
Decide with Confidence
Deepen consumer understanding, watch how different personas react, what resonates and go-to-market with confidence
Why teams switch to BluePill
90 % Cost Savings
Consumer Insights at a fraction of the cost
100× speed
Most insights in < 5 minutes
Unlimited scale
Run any number of tests on thousands of your customers
Decision‑grade accuracy
Validated with parallel human surveys
BluePill insights matched our live panel results - in minutes and at a fraction of the cost.
— Director of Brand Management, Kettle & Fire
"BluePill's predictions aligned almost exactly with our human panel in minutes instead of weeks. It's transforming how we validate claims and use
— Joanne Sulit, Chief Marketing Officer, The Outset
Our Features
On‑Demand Surveys
Mix qual & quant questions
No respondent fatigue
Packaging & Claims Tests
Rank top hooks & claims Optimize shelf impact
Multi‑variant capable
Focus Groups
Live chat with AI customers
Transcript export
Behavioral Simulation
Predict purchase likelihood
Choice‑model engine
Fits your workflow
Export to CSV AND PDF
(API coming soon)
Pricing built for teams making real
product decisions
Run faster research, test ideas, and simulate real consumer reactions before launching.
Enterprise
Scale Intelligence
Built for insights, innovation, and brand teams making high-stakes decisions.
Custom-built AI audiences
Tailored workflows across concepts, packaging, claims, and messaging
Unlimited runs and scenarios
Behavioral drivers behind every result
Optional human + AI validation
Executive-ready outputs
Pilot
Validate with a focused pilot
Designed to answer one real business question and validate outputs from BluePill before scaling.
Custom AI audience for your use case
1 focused business question answered
Fast turnaround (about 2 weeks)
Parallel validation vs. traditional research
Clear, decision-ready insights
Frequently asked questions
How accurate are AI personas?
Trained on millions of data points and benchmarked quarterly against live panels; currently 70 %+ match.
Can I upload my own customer data?
Yes—secure CSV or API upload tailors personas to your exact audience.
Is my data private?
GDPR & CCPA compliant. No personally identifiable information stored.
We'd love to run a no-risk simulation using a current or past campaign, claim, or concept to show what BluePill can do for your brand.