Test any marketing, product or gtm idea. Instantly.
Our AI Consumers, built on real consumer data, simulate responses to your surveys, concept tests, packaging, and ad creatives.
Stop Guessing. Stop Waiting.
The "old way" of consumer research is too slow and too expensive for a CPG market that moves in days, not months.
Weeks of Waiting
By the time your panel data comes back, the trend has shifted or a competitor has already launched.
Budget-Killing Costs
High costs force you to test only your "safest" ideas, leaving your most innovative concepts on the cutting room floor.
Questionable Data
Are you getting insights from your real customers, or from "professional" survey-takers just there for the gift card?
How BluePill Works
01
Build AI Audience
Using real-world data, qual and quant interviews, and behavioral modeling, we create AI customers that closely represent your target audience.
02
Test Anything
Run surveys, A/B test ads, messages, etc. or create strategy directly from persona insights.
03
Decide with Confidence
Get insights, watch how different groups react, what resonates and go-to-market with confidence.
Why teams switch to BluePill
90 % Cost Savings
Insights start at $99 per month
100× speed
Most insights in < 5 minutes
Unlimited scale
Run any number of tests on thousands of your customers
Decision‑grade accuracy
Validated 70 % match to live panels and rising
From First Idea to Final Creative, Test It All
Feature
Test Packaging
Benefit
Simulate a crowded digital shelf. See which of your 50 designs stops the scroll and drives purchase intent.
Test Ad Creative
Predict campaign effectiveness before you spend on media. Get instant feedback on message clarity, tone, and brand recall.
Test Concepts
Validate new products, flavors, or claims. Instantly find the winning idea for your target segment.
Run Surveys
Go beyond "what" people say. Our AI Consumers provide the "why" behind their answers with rich, qualitative feedback.
Flat, transparent pricing
Starter
$99 per month
Access to your generic target audience
Access to all standard use cases Surveys, Chat, Creative Tests
5 runs per month
Growth
$299 per month
Access to your custom built AI audience
Custom data set to build audience
Access to standard plus premium use cases
25 runs per month
Enterprise
Starts at $17,999
Access to your custom built AI audience
Largest custom data set to build audience
Access to all use cases, tailored workflows or use case included
Unlimited runs per month
Frequently asked questions
How can BluePill help us pick a winning packaging design before we print or launch?
BluePill simulates a crowded digital shelf and tests many pack variants at once to predict which designs drive attention and purchase intent—so you shortlist winners early.
How can BluePill validate new product concepts, flavors, or on-pack claims with our target shoppers?
Upload your concepts/claims, and BluePill runs instant concept tests on AI consumers to show preference, intent, and the reasons behind reactions.
How can BluePill pre-test ad creatives and messages before we spend media budget?
BluePill A/B tests multiple creatives and hooks to predict effectiveness and give feedback on clarity, tone, and recall—helping you back the best-performing idea.
How can BluePill run fast, decision-grade consumer surveys for CPG without weeks of panel waiting?
BluePill lets you run qual+quant surveys in minutes and returns not just “what” people choose but “why,” with rich explanation.
How can BluePill help us understand why shoppers choose competitors and what would make them switch to us?
By simulating shopper decision-making across segments, BluePill surfaces the real drivers of choice (benefits, trust, price/claim fit) and shows which changes would lift switching intent.