Test any marketing, product or gtm idea. Instantly.

Our AI Consumers, built on real consumer data, simulate responses to your surveys, concept tests, packaging, and ad creatives.

Run first simulation free

Run first simulation free

Run first simulation free

Stop Guessing. Stop Waiting.

The "old way" of consumer research is too slow and too expensive for a CPG market that moves in days, not months.

Weeks of Waiting

By the time your panel data comes back, the trend has shifted or a competitor has already launched.

Weeks of Waiting

By the time your panel data comes back, the trend has shifted or a competitor has already launched.

Weeks of Waiting

By the time your panel data comes back, the trend has shifted or a competitor has already launched.

Budget-Killing Costs

High costs force you to test only your "safest" ideas, leaving your most innovative concepts on the cutting room floor.

Budget-Killing Costs

High costs force you to test only your "safest" ideas, leaving your most innovative concepts on the cutting room floor.

Budget-Killing Costs

High costs force you to test only your "safest" ideas, leaving your most innovative concepts on the cutting room floor.

Questionable Data

Are you getting insights from your real customers, or from "professional" survey-takers just there for the gift card?

Questionable Data

Are you getting insights from your real customers, or from "professional" survey-takers just there for the gift card?

Questionable Data

Are you getting insights from your real customers, or from "professional" survey-takers just there for the gift card?

How BluePill Works

01

Build AI Audience

Using real-world data, qual and quant interviews, and behavioral modeling, we create AI customers that closely represent your target audience.

01

Build AI Audience

Using real-world data, qual and quant interviews, and behavioral modeling, we create AI customers that closely represent your target audience.

01

Build AI Audience

Using real-world data, qual and quant interviews, and behavioral modeling, we create AI customers that closely represent your target audience.

02

Test Anything

Run surveys, A/B test ads, messages, etc. or create strategy directly from persona insights.

02

Test Anything

Run surveys, A/B test ads, messages, etc. or create strategy directly from persona insights.

02

Test Anything

Run surveys, A/B test ads, messages, etc. or create strategy directly from persona insights.

03

Decide with Confidence

Get insights, watch how different groups react, what resonates and go-to-market with confidence.

03

Decide with Confidence

Get insights, watch how different groups react, what resonates and go-to-market with confidence.

03

Decide with Confidence

Get insights, watch how different groups react, what resonates and go-to-market with confidence.

Why teams switch to BluePill

90 % Cost Savings

Insights start at $99 per month

90 % Cost Savings

Insights start at $99 per month

90 % Cost Savings

Insights start at $99 per month

100× speed

Most insights in < 5 minutes

100× speed

Most insights in < 5 minutes

100× speed

Most insights in < 5 minutes

Unlimited scale

Run any number of tests on thousands of your customers

Unlimited scale

Run any number of tests on thousands of your customers

Unlimited scale

Run any number of tests on thousands of your customers

Decision‑grade accuracy

Validated 70 % match to live panels and rising

Decision‑grade accuracy

Validated 70 % match to live panels and rising

Decision‑grade accuracy

Validated 70 % match to live panels and rising

Run 1st Test for Free

Run 1st Test for Free

Run 1st Test for Free

BluePill insights matched our live panel results - in minutes and at a fraction of the cost.

— Director of Brand Management, Kettle & Fire

BluePill insights matched our live panel results - in minutes and at a fraction of the cost.

— Director of Brand Management, Kettle & Fire

BluePill insights matched our live panel results - in minutes and at a fraction of the cost.

— Director of Brand Management, Kettle & Fire

From First Idea to Final Creative, Test It All

Feature
Test Packaging
Test Packaging
Test Packaging
Benefit

Simulate a crowded digital shelf. See which of your 50 designs stops the scroll and drives purchase intent.

Test Ad Creative
Test Ad Creative
Test Ad Creative

Predict campaign effectiveness before you spend on media. Get instant feedback on message clarity, tone, and brand recall.

Test Concepts
Test Concepts
Test Concepts

Validate new products, flavors, or claims. Instantly find the winning idea for your target segment.

Run Surveys
Run Surveys
Run Surveys

Go beyond "what" people say. Our AI Consumers provide the "why" behind their answers with rich, qualitative feedback.

Flat, transparent pricing

Starter

$99 per month

Access to your generic target audience

Access to all standard use cases Surveys, Chat, Creative Tests

5 runs per month

Pay Now

Pay Now

Pay Now

Growth

$299 per month

Access to your custom built AI audience

Custom data set to build audience

Access to standard plus premium use cases

25 runs per month

Enterprise

Starts at $17,999

Access to your custom built AI audience

Largest custom data set to build audience

Access to all use cases, tailored workflows or use case included

Unlimited runs per month

Frequently asked questions

How can BluePill help us pick a winning packaging design before we print or launch?

BluePill simulates a crowded digital shelf and tests many pack variants at once to predict which designs drive attention and purchase intent—so you shortlist winners early.

How can BluePill validate new product concepts, flavors, or on-pack claims with our target shoppers?

Upload your concepts/claims, and BluePill runs instant concept tests on AI consumers to show preference, intent, and the reasons behind reactions.

How can BluePill pre-test ad creatives and messages before we spend media budget?

BluePill A/B tests multiple creatives and hooks to predict effectiveness and give feedback on clarity, tone, and recall—helping you back the best-performing idea.

How can BluePill run fast, decision-grade consumer surveys for CPG without weeks of panel waiting?

BluePill lets you run qual+quant surveys in minutes and returns not just “what” people choose but “why,” with rich explanation.

How can BluePill help us understand why shoppers choose competitors and what would make them switch to us?

By simulating shopper decision-making across segments, BluePill surfaces the real drivers of choice (benefits, trust, price/claim fit) and shows which changes would lift switching intent.

How can BluePill help us pick a winning packaging design before we print or launch?

BluePill simulates a crowded digital shelf and tests many pack variants at once to predict which designs drive attention and purchase intent—so you shortlist winners early.

How can BluePill validate new product concepts, flavors, or on-pack claims with our target shoppers?

Upload your concepts/claims, and BluePill runs instant concept tests on AI consumers to show preference, intent, and the reasons behind reactions.

How can BluePill pre-test ad creatives and messages before we spend media budget?

BluePill A/B tests multiple creatives and hooks to predict effectiveness and give feedback on clarity, tone, and recall—helping you back the best-performing idea.

How can BluePill run fast, decision-grade consumer surveys for CPG without weeks of panel waiting?

BluePill lets you run qual+quant surveys in minutes and returns not just “what” people choose but “why,” with rich explanation.

How can BluePill help us understand why shoppers choose competitors and what would make them switch to us?

By simulating shopper decision-making across segments, BluePill surfaces the real drivers of choice (benefits, trust, price/claim fit) and shows which changes would lift switching intent.

How can BluePill help us pick a winning packaging design before we print or launch?

BluePill simulates a crowded digital shelf and tests many pack variants at once to predict which designs drive attention and purchase intent—so you shortlist winners early.

How can BluePill validate new product concepts, flavors, or on-pack claims with our target shoppers?

Upload your concepts/claims, and BluePill runs instant concept tests on AI consumers to show preference, intent, and the reasons behind reactions.

How can BluePill pre-test ad creatives and messages before we spend media budget?

BluePill A/B tests multiple creatives and hooks to predict effectiveness and give feedback on clarity, tone, and recall—helping you back the best-performing idea.

How can BluePill run fast, decision-grade consumer surveys for CPG without weeks of panel waiting?

BluePill lets you run qual+quant surveys in minutes and returns not just “what” people choose but “why,” with rich explanation.

How can BluePill help us understand why shoppers choose competitors and what would make them switch to us?

By simulating shopper decision-making across segments, BluePill surfaces the real drivers of choice (benefits, trust, price/claim fit) and shows which changes would lift switching intent.