AI Customer Simulations for CPG

Decide flavors, packs, claims, pricing, and creatives in minutes—before you spend on production or media.

Start a CPG Simulation

Start a CPG Simulation

Start a CPG Simulation

Traditional CPG Research Is Slow

Traditional studies weren’t built for weekly CPG decision cycles.

Weeks-long research delays

Traditional research is expensive and takes weeks to turn around

Weeks-long research delays

Traditional research is expensive and takes weeks to turn around

Weeks-long research delays

Traditional research is expensive and takes weeks to turn around

Expensive traditional methods

Traditional research is expensive and takes weeks to turn around

Expensive traditional methods

Traditional research is expensive and takes weeks to turn around

Expensive traditional methods

Traditional research is expensive and takes weeks to turn around

Inaccurate or incomplete insights

Traditional research is expensive and takes weeks to turn around

Inaccurate or incomplete insights

Traditional research is expensive and takes weeks to turn around

Inaccurate or incomplete insights

Traditional research is expensive and takes weeks to turn around

How BluePill Works

01

Build AI Audience

Using real-world data, qual and quant interviews, and behavioral modeling, we create AI customers that closely represent your target audience.

01

Build AI Audience

Using real-world data, qual and quant interviews, and behavioral modeling, we create AI customers that closely represent your target audience.

01

Build AI Audience

Using real-world data, qual and quant interviews, and behavioral modeling, we create AI customers that closely represent your target audience.

02

Test Anything

Run surveys, A/B test ads, messages, etc. or create strategy directly from persona insights.

02

Test Anything

Run surveys, A/B test ads, messages, etc. or create strategy directly from persona insights.

02

Test Anything

Run surveys, A/B test ads, messages, etc. or create strategy directly from persona insights.

03

Decide with Confidence

Get insights, watch how different groups react, what resonates and go-to-market with confidence.

03

Decide with Confidence

Get insights, watch how different groups react, what resonates and go-to-market with confidence.

03

Decide with Confidence

Get insights, watch how different groups react, what resonates and go-to-market with confidence.

Why teams switch to BluePill

90 % Cost Savings

Insights start at $99 per month

90 % Cost Savings

Insights start at $99 per month

90 % Cost Savings

Insights start at $99 per month

100× speed

Most insights in < 5 minutes

100× speed

Most insights in < 5 minutes

100× speed

Most insights in < 5 minutes

Unlimited scale

Run any number of tests on thousands of your customers

Unlimited scale

Run any number of tests on thousands of your customers

Unlimited scale

Run any number of tests on thousands of your customers

Decision‑grade accuracy

Validated 70 % match to live panels and rising

Decision‑grade accuracy

Validated 70 % match to live panels and rising

Decision‑grade accuracy

Validated 70 % match to live panels and rising

Run 1st Test for Free

Run 1st Test for Free

Run 1st Test for Free

BluePill insights matched our live panel results - in minutes and at a fraction of the cost.

— Director of Brand Management, Kettle & Fire

BluePill insights matched our live panel results - in minutes and at a fraction of the cost.

— Director of Brand Management, Kettle & Fire

BluePill insights matched our live panel results - in minutes and at a fraction of the cost.

— Director of Brand Management, Kettle & Fire

Our Features

Feature
Instant Customer Insights
Instant Customer Insights
Instant Customer Insights
Benefit

Immediate feedback and actionable data

Time

Real-time customer behavior predictions

Shopper Persona Creation
Shopper Persona Creation
Shopper Persona Creation

Highly accurate ecommerce personas

AI-driven, tailored customer segments

Rapid Surveys & Tests
Rapid Surveys & Tests
Rapid Surveys & Tests

Flexible and fast research options

Qualitative and quantitative data

Seamless Integrations
Seamless Integrations
Seamless Integrations

Shopify, WooCommerce, BigCommerce, API

Integrated directly into workflows

Data Security & Compliance
Data Security & Compliance
Data Security & Compliance

GDPR & CCPA compliance

Secure data handling

Flat, transparent pricing

Starter

$99 per month

Access to your generic target audience

Access to all standard use cases Surveys, Chat, Creative Tests

5 runs per month

Pay Now

Pay Now

Pay Now

Growth

$299 per month

Access to your custom built AI audience

Custom data set to build audience

Access to standard plus premium use cases

25 runs per month

Enterprise

Starts at $17,999

Access to your custom built AI audience

Largest custom data set to build audience

Access to all use cases, tailored workflows or use case included

Unlimited runs per month

Frequently asked question

How accurate are BluePill insights?

Regular validation ensures >70% accuracy against traditional research methods.

Can we use our existing customer data?

Yes—securely upload via CSV or integrate via API to create tailored personas.

How secure is customer data?

Fully compliant with GDPR & CCPA, ensuring robust data privacy.

How accurate are BluePill insights?

Regular validation ensures >70% accuracy against traditional research methods.

Can we use our existing customer data?

Yes—securely upload via CSV or integrate via API to create tailored personas.

How secure is customer data?

Fully compliant with GDPR & CCPA, ensuring robust data privacy.

How accurate are BluePill insights?

Regular validation ensures >70% accuracy against traditional research methods.

Can we use our existing customer data?

Yes—securely upload via CSV or integrate via API to create tailored personas.

How secure is customer data?

Fully compliant with GDPR & CCPA, ensuring robust data privacy.