Predict what audiences will love — before you go live.

BluePill’s AI Fans - digital twins trained on social chatter, fandom data, reviews and real interviews — simulate how millions of viewers will react.

Run first simulation free

Run first simulation free

Run first simulation free

In Today's Attention Economy, You're Not Fighting for Distribution. You're Fighting for Reaction.

Every frame, hook, and headline competes for a swipe. But the old model of "greenlight and guess" is broken.

Unpredictable Box Office

Millions are spent on projects that miss the moment because critical audience feedback comes after the premiere, not before.

Unpredictable Box Office

Millions are spent on projects that miss the moment because critical audience feedback comes after the premiere, not before.

Unpredictable Box Office

Millions are spent on projects that miss the moment because critical audience feedback comes after the premiere, not before.

Creator-Driven Discovery

Fandom is now built on Reels, Shorts, and TikToks. A single viral clip shapes a launch more than a billboard ever could.

Creator-Driven Discovery

Fandom is now built on Reels, Shorts, and TikToks. A single viral clip shapes a launch more than a billboard ever could.

Creator-Driven Discovery

Fandom is now built on Reels, Shorts, and TikToks. A single viral clip shapes a launch more than a billboard ever could.

Instant Reactions

Audiences crown winners or cancel misses within hours of a drop. There are no second chances for a first impression.

Instant Reactions

Audiences crown winners or cancel misses within hours of a drop. There are no second chances for a first impression.

Instant Reactions

Audiences crown winners or cancel misses within hours of a drop. There are no second chances for a first impression.

How BluePill Works

01

Build AI Audience

Using real-world data, qual and quant interviews, and behavioral modeling, we create AI customers that closely represent your target audience.

01

Build AI Audience

Using real-world data, qual and quant interviews, and behavioral modeling, we create AI customers that closely represent your target audience.

01

Build AI Audience

Using real-world data, qual and quant interviews, and behavioral modeling, we create AI customers that closely represent your target audience.

02

Test Anything

Run surveys, A/B test ads, messages, etc. or create strategy directly from persona insights.

02

Test Anything

Run surveys, A/B test ads, messages, etc. or create strategy directly from persona insights.

02

Test Anything

Run surveys, A/B test ads, messages, etc. or create strategy directly from persona insights.

03

Decide with Confidence

Get insights, watch how different groups react, what resonates and go-to-market with confidence.

03

Decide with Confidence

Get insights, watch how different groups react, what resonates and go-to-market with confidence.

03

Decide with Confidence

Get insights, watch how different groups react, what resonates and go-to-market with confidence.

Why teams switch to BluePill

90 % Cost Savings

Insights start at $99 per month

90 % Cost Savings

Insights start at $99 per month

90 % Cost Savings

Insights start at $99 per month

100× speed

Most insights in < 5 minutes

100× speed

Most insights in < 5 minutes

100× speed

Most insights in < 5 minutes

Unlimited scale

Run any number of tests on thousands of your customers

Unlimited scale

Run any number of tests on thousands of your customers

Unlimited scale

Run any number of tests on thousands of your customers

Decision‑grade accuracy

Validated 70 % match to live panels and rising

Decision‑grade accuracy

Validated 70 % match to live panels and rising

Decision‑grade accuracy

Validated 70 % match to live panels and rising

Run 1st Test for Free

Run 1st Test for Free

Run 1st Test for Free

BluePill insights matched our live panel results - in minutes and at a fraction of the cost.

— Director of Brand Management, Kettle & Fire

BluePill insights matched our live panel results - in minutes and at a fraction of the cost.

— Director of Brand Management, Kettle & Fire

BluePill insights matched our live panel results - in minutes and at a fraction of the cost.

— Director of Brand Management, Kettle & Fire

From the First Draft to the Final Cut, Test It All

Feature
Trailer & Teaser Testing
Trailer & Teaser Testing
Trailer & Teaser Testing
Benefit

Find the exact 3-second hook that stops the scroll. Test 10 different cuts in the time it takes to get one back from an editor.

Concept & Script Testing
Concept & Script Testing
Concept & Script Testing

See which themes, plots, or talent pairings resonate across generations and genres before the greenlight.

Box-Office & Streaming Forecasts
Box-Office & Streaming Forecasts
Box-Office & Streaming Forecasts

Predict opening weekend demand, streaming churn, repeat viewing intent, and the power of your "word-of-mouth" loop.

Message & Creative Testing
Message & Creative Testing
Message & Creative Testing

Identify which reels, launch announcements, or key art will perform best on the platforms that matter—TikTok, YouTube, or in-theater.

Creator & Brand Collaborations
Creator & Brand Collaborations
Creator & Brand Collaborations

Test how a creator partnership will land with your audience versus their audience. Predict the sentiment before you sign the deal.

Flat, transparent pricing

Starter

$99 per month

Access to your generic target audience

Access to all standard use cases Surveys, Chat, Creative Tests

5 runs per month

Pay Now

Pay Now

Pay Now

Growth

$299 per month

Access to your custom built AI audience

Custom data set to build audience

Access to standard plus premium use cases

25 runs per month

Enterprise

Starts at $17,999

Access to your custom built AI audience

Largest custom data set to build audience

Access to all use cases, tailored workflows or use case included

Unlimited runs per month

Frequently asked questions

How can BluePill help us predict audience reaction to a new show, trailer, or content drop before release day?

BluePill simulates real audience responses in minutes, so you can see likely buzz vs. indifference early and adjust positioning or creative before the internet decides for you.

How can BluePill help us choose the best trailer cut, key art, or thumbnail to maximize clicks and watch intent?

Run fast A/B creative tests with AI audiences to predict which visual direction grabs attention, communicates genre clearly, and drives “I want to watch this.”

How can BluePill help us test marketing hooks and taglines for a film, series, game, or live event?

BluePill message testing shows which hooks feel fresh, believable, and share-worthy across segments—before you lock a campaign.

How can BluePill help us understand why certain audiences love a concept while others don’t—and what to change?

By comparing reactions across audience segments, BluePill surfaces the specific drivers (story promise, character appeal, tone, pacing, trust in IP) and what tweaks would lift intent.

How can BluePill help us reduce risk on high-cost launches when timing and first impressions matter most?

Because media launches have “instant reactions,” BluePill gives decision-grade feedback at launch speed—letting teams iterate on creative, messaging, and audience targeting without waiting weeks for panels.

How can BluePill help us predict audience reaction to a new show, trailer, or content drop before release day?

BluePill simulates real audience responses in minutes, so you can see likely buzz vs. indifference early and adjust positioning or creative before the internet decides for you.

How can BluePill help us choose the best trailer cut, key art, or thumbnail to maximize clicks and watch intent?

Run fast A/B creative tests with AI audiences to predict which visual direction grabs attention, communicates genre clearly, and drives “I want to watch this.”

How can BluePill help us test marketing hooks and taglines for a film, series, game, or live event?

BluePill message testing shows which hooks feel fresh, believable, and share-worthy across segments—before you lock a campaign.

How can BluePill help us understand why certain audiences love a concept while others don’t—and what to change?

By comparing reactions across audience segments, BluePill surfaces the specific drivers (story promise, character appeal, tone, pacing, trust in IP) and what tweaks would lift intent.

How can BluePill help us reduce risk on high-cost launches when timing and first impressions matter most?

Because media launches have “instant reactions,” BluePill gives decision-grade feedback at launch speed—letting teams iterate on creative, messaging, and audience targeting without waiting weeks for panels.

How can BluePill help us predict audience reaction to a new show, trailer, or content drop before release day?

BluePill simulates real audience responses in minutes, so you can see likely buzz vs. indifference early and adjust positioning or creative before the internet decides for you.

How can BluePill help us choose the best trailer cut, key art, or thumbnail to maximize clicks and watch intent?

Run fast A/B creative tests with AI audiences to predict which visual direction grabs attention, communicates genre clearly, and drives “I want to watch this.”

How can BluePill help us test marketing hooks and taglines for a film, series, game, or live event?

BluePill message testing shows which hooks feel fresh, believable, and share-worthy across segments—before you lock a campaign.

How can BluePill help us understand why certain audiences love a concept while others don’t—and what to change?

By comparing reactions across audience segments, BluePill surfaces the specific drivers (story promise, character appeal, tone, pacing, trust in IP) and what tweaks would lift intent.

How can BluePill help us reduce risk on high-cost launches when timing and first impressions matter most?

Because media launches have “instant reactions,” BluePill gives decision-grade feedback at launch speed—letting teams iterate on creative, messaging, and audience targeting without waiting weeks for panels.