Drive fan engagement. Test any marketing, partnership, or fan experience idea. Instantly
Our AI Fans, built on real fan data, simulate how real fans will react to your sponsorship activations, ticket offers, ad creative, and in-stadium concepts.
Stop Guessing. Stop Waiting.
The "old way" of fan research is too slow and too biased for a sports world that changes with every trade, tweet, and highlight.
The Off-Season Lag
By the time your annual season-ticket holder survey is compiled, your star player has been traded and the insights are already worthless.
"Happy Ears" Feedback
Are you getting real insights, or just "fair-weather" feedback from fans after a 3-game winning streak? Your data is constantly biased by on-field performance.
Risk-Averse Activations
High research costs force you to pitch the same "T-shirt Toss" sponsorship activation every year, leaving innovative, high-ROI ideas on the bench.
How BluePill Works
01
Build AI Audience
Using real-world data, qual and quant interviews, and behavioral modeling, we create AI customers that closely represent your target audience.
02
Test Anything
Run surveys, A/B test ads, messages, etc. or create strategy directly from persona insights.
03
Decide with Confidence
Get insights, watch how different groups react, what resonates and go-to-market with confidence.
Why teams switch to BluePill
90 % Cost Savings
Insights start at $99 per month
100× speed
Most insights in < 5 minutes
Unlimited scale
Run any number of tests on thousands of your customers
Decision‑grade accuracy
Validated 70 % match to live panels and rising
From the Off-Season to the Final Play, Test It All
Feature
Test Sponsorship Activations
Benefit
Simulate an in-stadium "concourse takeover." See which of your 5 sponsor logo placements actually drives brand recall and purchase intent for your partner.
Test Ticket Offers
Which is more effective for a Tuesday game: a "Family 4-Pack" or a "BOGO" offer? Predict ticket sales lift for any offer, for any fan segment, before you launch the campaign.
Test In-Stadium Experience
Will a new "craft beer garden" or a "kids' zone" actually improve your gameday satisfaction scores? Instantly find the winning concept to drive loyalty.
Test Broadcast & Ad Creative
Predict campaign effectiveness before you spend your media budget. Get instant feedback on message clarity, tone, and which highlight will drive the most tune-in.
Flat, transparent pricing
Starter
$99 per month
Access to your generic target audience
Access to all standard use cases Surveys, Chat, Creative Tests
5 runs per month
Growth
$299 per month
Access to your custom built AI audience
Custom data set to build audience
Access to standard plus premium use cases
25 runs per month
Enterprise
Starts at $17,999
Access to your custom built AI audience
Largest custom data set to build audience
Access to all use cases, tailored workflows or use case included
Unlimited runs per month
Frequently asked questions
How can BluePill help us predict which sponsorship activation will actually excite fans and deliver ROI for partners?
BluePill’s AI Fans can simulate reactions to different in-stadium or digital sponsor concepts (e.g., placements, takeovers) so you pick the activation that drives recall and purchase intent before you pitch or launch.
How can BluePill help us choose the best ticket offer or promotion for different fan segments?
Test multiple offers (family packs, BOGO, bundles, dynamic pricing ideas) and see which one is most likely to lift sales for each audience type—without waiting for post-game surveys.
How can BluePill help us validate new game-day or in-stadium experience ideas before investing in them?
Run fast concept tests on AI Fans to gauge satisfaction lift for ideas like new zones, F&B concepts, or arena experiences—so you back the winner with confidence.
How can BluePill help us pre-test broadcast ads, social creatives, or highlight packages to drive tune-in and engagement?
BluePill predicts which creative, storyline, or highlight cuts through best and why, letting you optimize messaging and visuals before you spend media budgets.
How can BluePill help us stay on top of fast-changing fan sentiment instead of relying on slow, biased surveys?
Because sports sentiment shifts with every trade and win/loss, BluePill gives instant, scalable reads across segments—avoiding “off-season lag” and “happy-ears” bias from traditional research.