Drive fan engagement. Test any marketing, partnership, or fan experience idea. Instantly

Our AI Fans, built on real fan data, simulate how real fans will react to your sponsorship activations, ticket offers, ad creative, and in-stadium concepts.

Run first simulation free

Stop Guessing. Stop Waiting.

The "old way" of fan research is too slow and too biased for a sports world that changes with every trade, tweet, and highlight.

The Off-Season Lag

By the time your annual season-ticket holder survey is compiled, your star player has been traded and the insights are already worthless.

The Off-Season Lag

By the time your annual season-ticket holder survey is compiled, your star player has been traded and the insights are already worthless.

The Off-Season Lag

By the time your annual season-ticket holder survey is compiled, your star player has been traded and the insights are already worthless.

"Happy Ears" Feedback

Are you getting real insights, or just "fair-weather" feedback from fans after a 3-game winning streak? Your data is constantly biased by on-field performance.

"Happy Ears" Feedback

Are you getting real insights, or just "fair-weather" feedback from fans after a 3-game winning streak? Your data is constantly biased by on-field performance.

"Happy Ears" Feedback

Are you getting real insights, or just "fair-weather" feedback from fans after a 3-game winning streak? Your data is constantly biased by on-field performance.

Risk-Averse Activations

High research costs force you to pitch the same "T-shirt Toss" sponsorship activation every year, leaving innovative, high-ROI ideas on the bench.

Risk-Averse Activations

High research costs force you to pitch the same "T-shirt Toss" sponsorship activation every year, leaving innovative, high-ROI ideas on the bench.

Risk-Averse Activations

High research costs force you to pitch the same "T-shirt Toss" sponsorship activation every year, leaving innovative, high-ROI ideas on the bench.

How BluePill Works

Build AI Audience

Using real-world data, qual and quant interviews, and behavioral modeling, we create AI customers that closely represent your target audience.

Build AI Audience

Using real-world data, qual and quant interviews, and behavioral modeling, we create AI customers that closely represent your target audience.

Build AI Audience

Using real-world data, qual and quant interviews, and behavioral modeling, we create AI customers that closely represent your target audience.

Test Anything

Run surveys, A/B test ads, messages, etc. or create strategy directly from persona insights.

Test Anything

Run surveys, A/B test ads, messages, etc. or create strategy directly from persona insights.

Test Anything

Run surveys, A/B test ads, messages, etc. or create strategy directly from persona insights.

Decide with Confidence

Get insights, watch how different groups react, what resonates and go-to-market with confidence.

Decide with Confidence

Get insights, watch how different groups react, what resonates and go-to-market with confidence.

Decide with Confidence

Get insights, watch how different groups react, what resonates and go-to-market with confidence.

Why teams switch to BluePill

90 % Cost Savings

Insights start at $99 per month

90 % Cost Savings

Insights start at $99 per month

90 % Cost Savings

Insights start at $99 per month

100× speed

Most insights in < 5 minutes

100× speed

Most insights in < 5 minutes

100× speed

Most insights in < 5 minutes

Unlimited scale

Run any number of tests on thousands of your customers

Unlimited scale

Run any number of tests on thousands of your customers

Unlimited scale

Run any number of tests on thousands of your customers

Decision‑grade accuracy

Validated 70 % match to live panels and rising

Decision‑grade accuracy

Validated 70 % match to live panels and rising

Decision‑grade accuracy

Validated 70 % match to live panels and rising

Run 1st Test for Free

BluePill insights matched our live panel results - in minutes and at a fraction of the cost.

— Director of Brand Management, Kettle & Fire

BluePill insights matched our live panel results - in minutes and at a fraction of the cost.

— Director of Brand Management, Kettle & Fire

BluePill insights matched our live panel results - in minutes and at a fraction of the cost.

— Director of Brand Management, Kettle & Fire

From the Off-Season to the Final Play, Test It All

Feature

Test Sponsorship Activations

Benefit

Simulate an in-stadium "concourse takeover." See which of your 5 sponsor logo placements actually drives brand recall and purchase intent for your partner.

Test Ticket Offers

Which is more effective for a Tuesday game: a "Family 4-Pack" or a "BOGO" offer? Predict ticket sales lift for any offer, for any fan segment, before you launch the campaign.

Test In-Stadium Experience

Will a new "craft beer garden" or a "kids' zone" actually improve your gameday satisfaction scores? Instantly find the winning concept to drive loyalty.

Test Broadcast & Ad Creative

Predict campaign effectiveness before you spend your media budget. Get instant feedback on message clarity, tone, and which highlight will drive the most tune-in.

Flat, transparent pricing

Starter

$99 per month

Access to your generic target audience

Access to all standard use cases Surveys, Chat, Creative Tests

5 runs per month

Pay Now

Growth

$299 per month

Access to your custom built AI audience

Custom data set to build audience

Access to standard plus premium use cases

25 runs per month

Pay Now

Enterprise

Starts at $17,999

Access to your custom built AI audience

Largest custom data set to build audience

Access to all use cases, tailored workflows or use case included

Unlimited runs per month

Let’s talk

Frequently asked questions

How can BluePill help us predict which sponsorship activation will actually excite fans and deliver ROI for partners?

BluePill’s AI Fans can simulate reactions to different in-stadium or digital sponsor concepts (e.g., placements, takeovers) so you pick the activation that drives recall and purchase intent before you pitch or launch.

How can BluePill help us choose the best ticket offer or promotion for different fan segments?

Test multiple offers (family packs, BOGO, bundles, dynamic pricing ideas) and see which one is most likely to lift sales for each audience type—without waiting for post-game surveys.

How can BluePill help us validate new game-day or in-stadium experience ideas before investing in them?

Run fast concept tests on AI Fans to gauge satisfaction lift for ideas like new zones, F&B concepts, or arena experiences—so you back the winner with confidence.

How can BluePill help us pre-test broadcast ads, social creatives, or highlight packages to drive tune-in and engagement?

BluePill predicts which creative, storyline, or highlight cuts through best and why, letting you optimize messaging and visuals before you spend media budgets.

How can BluePill help us stay on top of fast-changing fan sentiment instead of relying on slow, biased surveys?

Because sports sentiment shifts with every trade and win/loss, BluePill gives instant, scalable reads across segments—avoiding “off-season lag” and “happy-ears” bias from traditional research.