100× faster insights at 10 % of the cost

Instant insights with
AI customers that replace live panels

Run surveys, focus groups, concept and creative tests with AI personas that think and react like your real customers — for a fraction of the cost.

Test and simulate for any use case

Get actionable insights on a wide range of marketing and product decisions in 5 mins

Consumer Insights

Run surveys or focus groups to get deep insights on any topic

Consumer Insights

Run surveys or focus groups to get deep insights on any topic

Consumer Insights

Run surveys or focus groups to get deep insights on any topic

Test Messaging & Positioning

Understand which messages build trust, drive intent, or create friction

Test Messaging & Positioning

Understand which messages build trust, drive intent, or create friction

Test Messaging & Positioning

Understand which messages build trust, drive intent, or create friction

A/B Test Creatives

Identify what resonates with your target audience before going live

A/B Test Creatives

Identify what resonates with your target audience before going live

A/B Test Creatives

Identify what resonates with your target audience before going live

Validate Packaging & Claims

Compare concepts and know why customers prefer one.

Validate Packaging & Claims

Compare concepts and know why customers prefer one.

Validate Packaging & Claims

Compare concepts and know why customers prefer one.

Simulate New Products

Vet desirability of new innovations before investing in development

Simulate New Products

Vet desirability of new innovations before investing in development

Simulate New Products

Vet desirability of new innovations before investing in development

Campaign Strategy

Validate and refine your campaign strategy before launch

Campaign Strategy

Validate and refine your campaign strategy before launch

Campaign Strategy

Validate and refine your campaign strategy before launch

Traditional research can’t keep up

6‑week turnarounds, $20 K per study price tags, and fatigued panelists leave marketers guessing—and budgets bleeding.

Slow & Expensive

Traditional research is expensive and takes weeks to turn around

Slow & Expensive

Traditional research is expensive and takes weeks to turn around

Not Scalable

Costs limit testing scope and research is isn't reusable

Not Scalable

Costs limit testing scope and research is isn't reusable

Generic Insights

Marketing strategies built on high-level data that doesn't convert

Generic Insights

Marketing strategies built on high-level data that doesn't convert

Wrong Tools

Generic AI can't simulate buyer intent with predictive precision

Wrong Tools

Generic AI can't simulate buyer intent with predictive precision

How BluePill Works

01

Build AI Audience

Using real-world data, qual and quant interviews, and behavioral modeling, we create AI customers that closely represent your target audience.

01

Build AI Audience

Using real-world data, qual and quant interviews, and behavioral modeling, we create AI customers that closely represent your target audience.

01

Build AI Audience

Using real-world data, qual and quant interviews, and behavioral modeling, we create AI customers that closely represent your target audience.

02

Test Anything

Run surveys, A/B test ads, messages, etc. or create strategy directly from persona insights.

02

Test Anything

Run surveys, A/B test ads, messages, etc. or create strategy directly from persona insights.

02

Test Anything

Run surveys, A/B test ads, messages, etc. or create strategy directly from persona insights.

03

Decide with Confidence

Get insights, watch how different groups react, what resonates and go-to-market with confidence.

03

Decide with Confidence

Get insights, watch how different groups react, what resonates and go-to-market with confidence.

03

Decide with Confidence

Get insights, watch how different groups react, what resonates and go-to-market with confidence.

Why teams switch to BluePill

90 % Cost Savings

Insights start at $99 per month

90 % Cost Savings

Insights start at $99 per month

100× speed

Most insights in < 5 minutes

100× speed

Most insights in < 5 minutes

Unlimited scale

Run any number of tests on thousands of your customers

Unlimited scale

Run any number of tests on thousands of your customers

Decision‑grade accuracy

Validated 70 % match to live panels and rising

Decision‑grade accuracy

Validated 70 % match to live panels and rising

BluePill insights matched our live panel results - in minutes and at a fraction of the cost.

— Director of Brand Management, Kettle & Fire

BluePill insights matched our live panel results - in minutes and at a fraction of the cost.

— Director of Brand Management, Kettle & Fire

Our Features

On‑Demand Surveys

Mix qual & quant questions

No respondent fatigue

On‑Demand Surveys

Mix qual & quant questions

No respondent fatigue

Creative Testing

Rank visuals, copy, hooks

Multi‑variant capable

Creative Testing

Rank visuals, copy, hooks

Multi‑variant capable

Focus Groups

Live chat with AI customers

Transcript export

a computer screen with a picture of a woman's legs
Focus Groups

Live chat with AI customers

Transcript export

a computer screen with a picture of a woman's legs
Focus Groups

Live chat with AI customers

Transcript export

a computer screen with a picture of a woman's legs
Behavioral Simulation

Predict purchase likelihood

Choice‑model engine

a computer screen with a picture of a woman's legs
Behavioral Simulation

Predict purchase likelihood

Choice‑model engine

a computer screen with a picture of a woman's legs
Behavioral Simulation

Predict purchase likelihood

Choice‑model engine

a computer screen with a picture of a woman's legs
Fits your workflow

Export to CSV, PDF, Slack, API

(coming soon)

white and gray optical illusion
Fits your workflow

Export to CSV, PDF, Slack, API

(coming soon)

white and gray optical illusion
Fits your workflow

Export to CSV, PDF, Slack, API

(coming soon)

white and gray optical illusion

Flat, transparent pricing

Starter

$99 per month

Access to your generic target audience

Access to all standard use cases Surveys, Chat, Creative Tests

5 runs per month

Growth

$299 per month

Access to your custom built AI audience

Custom data set to build audience

Access to standard plus premium use cases

25 runs per month

Enterprise

Starts at $17,999

Access to your custom built AI audience

Largest custom data set to build audience

Access to all use cases, tailored workflows or use case included

Unlimited runs per month

Frequently asked question

How accurate are AI personas?

Trained on millions of data points and benchmarked quarterly against live panels; currently 70 %+ match.

Can I upload my own customer data?

Yes—secure CSV or API upload tailors personas to your exact audience.

Is my data private?

GDPR & CCPA compliant. No personally identifiable information stored.

How accurate are AI personas?

Trained on millions of data points and benchmarked quarterly against live panels; currently 70 %+ match.

Can I upload my own customer data?

Yes—secure CSV or API upload tailors personas to your exact audience.

Is my data private?

GDPR & CCPA compliant. No personally identifiable information stored.

How accurate are AI personas?

Trained on millions of data points and benchmarked quarterly against live panels; currently 70 %+ match.

Can I upload my own customer data?

Yes—secure CSV or API upload tailors personas to your exact audience.

Is my data private?

GDPR & CCPA compliant. No personally identifiable information stored.

Free Pilot to Demonstrate Value

Free Pilot to Demonstrate Value

We'd love to run a no-risk simulation using a current or past campaign, claim, or concept to show what BluePill can do for your brand.